Lil Matcha

Lil Matcha is a ceremonial-grade matcha catering business based in Atlanta. Building upon an existing foundation of branding, I collaborated closely with the business owner to refine and elevate the brand’s visual identity. My work included transforming the original typeface logo into a distinctive, custom logo, creating cohesive mockups, and converting brand assets into transparent PNGs for seamless use across merchandise and marketing materials. I also developed a cohesive color palette, photographed live events for promotional use, directed and recorded social media video advertising, and supported the design and layout of the company’s website.