Krypton

In one of my final perquisite classes, we had a semester-long project of creating a brand identity for an assigned element on the periodic table. Krypton is a colorless, odorless, tasteless noble gas that occurs in trace amounts in the atmosphere and is often used with other rare gasses in fluorescent lights.

As we entered the ad-campaign portion of the project, the pandemic commenced. Working with what limited resources I had, I took a risqué approach to my ad campaign in order to make an inconspicuous gas pronounced and memorable.